......... is a new music magazine aimed at 16-25 year old males. Readers are likely to be either full-time students or recently into a new full-time job, and therefore will not have a large disposable income, so the magazine will have to be priced very reasonably.
The magazine will cover many parts of rock and indie rock music, mostly covering up and coming bands, because young people always want to be up to date with anything new and unique. People of this age enjoy telling their friends about a new artist that they have found, often before they find mainstream success. It will include reviews of new albums and recent live gigs and festivals, as well as in-depth interviews with musicians and producers from within the indie rock music industry.
It will be full of information and images, as we believe both are equally important for young people, as the image of a band is almost as important nowadays as what they actually sound like.
The example double page spread will be both an interview with Bombay Bicycle Club about their upcoming spring tour and their summer festival appearances, and a review of their latest album. There will also be a large pull-out poster of the group.
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